At the moment, business people are mainly focusing on establishing and creating successful firms. To succeed in any business endeavor, it is good always to consult some of the successful business people. The best example to use in this case is Laerte Codonho- he is the founder of Dolly, a firm that deals with the manufacture of soft drinks. As for Laerte Codonho, he has built the firm in a remarkable manner (Askreporter).
Dolly was founded in 1987. The company started as a small entity. Dolly is the first firm that began to manufacture diet soda in Brazil. Laerte Codonho went ahead and formulated some forward-thinking business strategies and regulatory changes. Some of these policies have helped to jump-start the firm. Dolly managed to gain national attention during the 1990s since they were able to offer quality products. Both Laerte Codonho and the company has been producing many products; however, the Dolly Guarana has managed to attract a considerable consumer base. The soda is made using the guarana fruit. The fruit is popular, and it is mostly used in energy drinks. Dolly has also managed to gain a considerable market share in the Brazilian soft drinks industry.
Some of the ways through which Dolly has managed to succeed in Brazil include the creation of quality products. During the period when the firm produced the diet soda, some laws prohibited the sale of such products because of health concerns. As the founder of Dolly, Laerte carried out some extensive research. He also went ahead to prove the worth of his brand by carrying out some tests.
Laerte Codonho has always ensured that Dolly can provide quality products. The firm currently has numerous laboratories that are evenly distributed throughout Brazil, and they normally test the quality of the products manufactured by Dolly. The specific products that are tested include the raw materials before they are processed. The microbiology of the products manufactured by Dolly is also tested. The testing phase is meant to ensure that the products manufactured by Dolly are of high quality. Dolly has also been engaging in numerous marketing campaigns over the years. The company also has a mascot- Dollynho.
Follow up on Codonho´s full interview at https://interview.net/pt/laerte-codonho/