DonataMeirelles is a well-known figure in international fashion. The Brazilian has had a high profile for some time in the fashion world, probably the role she is most easily recognized for. Less known is her charitable work, specifically her longtime fight to raise money and awareness for AIDS research.
Meirelles is a huge supporter of amfAR, a leading international charity dedicated to education and research on AIDS and HIV. Once known as the American Foundation for AIDS Research, anfAR went international in 1985 and took its crusade to all corners of the world.
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AmfAR specializes in issuing research grants to scientific research for a cure to AIDS. With over $400 million in grants issued, amfAR depends on charitable donations to continue its work. This is where Meirelles and others come in to play.
DonataMeirelles regularly hosts or contributes to events that raise the money amfAR uses in its grants. Meirelles hosts fundraising events and contributes to amfAR’s own fundraisers, specifically the amfAR Annual Cinema Against AIDS. The event, which auctions off memorabilia and experiences from films and their stars, is the highest profile amfAR fundraising event annually, with the recent one held in Cannes, France bringing in almost $20 million.
AmfAR and Donata Meirelles are both dedicated to the concept of the Countdown to a Cure initiative. The idea, introduced in 2015, was to provide a boost to fundraising that could be funneled to research labs across the world in an effort to cure HIV and AIDS by 2020. This has resulted in an additional $100 million in funds being distributed by amfAR. With the recent announcement in the New York Times that a second patient has been cured of HIV, the goal may be attainable yet. Meirelles and amfAR plan to continue to push for this goal globally.