JD.Com Goes All in on Dairy with the A2 Milk Company

JD.com is looking to satisfy growing consumer demand for dairy products by deepening their partnership with the A2 Milk Company. It’ll make their products available for purchase online and offline, and the two will devise new strategies to broaden distribution.

It was back in 2015 when A2 Milk was looking for an online store to make their products available in China, and JD had the broadest reach. It proved to be a beneficial partnership, and A2 Milk even became a preferred product of Chinese parents wanting a milk option for their children without complicating their digestion.

Four years later, JD.com is still taking their data on Chinese markets and helping A2 Milk better market their goods and become more recognizable to consumers. Their partnership made the dairy company a top seller during sales events like “6.18.” This year, their sales increased by 210% compared to the year before.

A2 Milk has been dedicated to growing within JD. The company was part of the Super Brand Day Program and the Brand Competitiveness program. This helped them develop strategies around increasing sales and becoming more recognizable. JD.com was instrumental in telling the company how to best set up sales campaigns, how to promote goods, and discovering where their customers are. And in using these tools, A2 Milk saw targeted coupons and ads help them cross the 1 million users threshold.

Xiao Lin, CEO of A2 Greater China, said the company’s decision to work with JD comes down to the retailer’s detailed understanding of Chinese commerce. JD presented them with an opportunity to use blockchain technology so customers could track the history of their products, increasing consumer confidence and their reputation by extension.

Head of JD Worldwide, Chris Cui said that the partnership has been mutually beneficial. In helping A2 Milk extend its reach with consumers, JD has been able to provide parents with something they’ve been searching for a long time. Go To This Page for additional information.

Thanks to JD, products and brands from Australia and New Zealand has become a common fixture among Chinese consumers. It’s not uncommon to see brands like Swisse, Devondale, Jacob’s Creek or Blackmores being listed as best sellers on JD.com. this has made baby products, health supplements, wine, cosmetics, and even milk available to a new generation of distinguishing consumers.

 

View source: http://jdcorporateblog.com/

 

Prada Will Be Relying on a JD.com Sales Boost

 

Headlines were made last week when it was officially announced that Prada and JD.com would finally be teaming up. The specific nature of the partnership involves a flagship store for the Italian luxury brand that will be located on the Jingdong website.

This will be the primary online location for Prada’s business. The company has wanted to make a big splash in the online world for a long time. Now they are finally doing it with the help of the largest online Chinese retailer. Prada is not known as a company that does anything halfway. They are continuing that tradition by making a deal with a giant online retailer.

The online business for Prada has been doing very well. However, the people who run the company think it can be better. This is what caused them to reach out to JD.com about a possible partnership. Talks between the two companies went on for several months. It was eventually decided that Prada would be best served by having a flagship store on JD.com where customers would be able to buy all of their products at a single location. Prada surveyed their customers about this idea. The response was overwhelming.

Prada understands the enormous reach that JD.com has. Their goal is to use this huge online platform to reach people who have never bought a Prada item before in their life. They also want to attract people who only shop online and would never see any Prada merchandise in a brick and mortar store.

The same type of plan has been used by many other companies when they do business with Jingdong. The results have always been spectacular. The speed of the shipping offered by JD is very attractive to Prada. They know that speed of delivery is something that attracts new customers.

The effect that the JD’s flagship store will have on Prada’s bottom line is not yet known. However, the past results of other companies indicate that it will be a very profitable partnership. JD.com is China’s biggest retail platform has a way of making everything they touch turn to gold.

A book entitled “The JD.com Story: An E-commerce Phenomenon” by Li Zhigang features the unique story of JD.com’s growth and evolution and the strategies and philosophy of its charismatic founder are featured in this fascinating book.

 

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