JD.com: Featuring Gift Giving

Introduction

JD.com is the biggest online retailer in the country of China and is also its biggest internet company in terms of revenue. You can find several different items on this online website, such as food and cosmetics. Their unrivaled nationwide fulfillment network makes up ninety-nine percent of their population.

In an article with TG Daily entitled “JD.com’s Liu Qiangdong Commits to Inclusive Business”, e-commerce juggernaut JD.com has recently re-committed its operational practices to include total transparency regarding sustainable practices and environmental care.

Also, in this company same and next day delivery are included. They also have an online gift-giving service called JD Gift. That is a service that has connected particularly to the younger people of China. Statistics explained in 2018 that China had close to 673.5 million people using social media. Also, close to thirty percent of the internet time is spent on WeChat, and the peak age is 26-35. Go To This Page for additional information.

Gift Giving and Possible Arising Issues

A very important component for both the traditional Chinese culture and JD.com is gift-giving. That tradition has been going on for thousands of years. Some examples of what gift-giving has been believed to do were bring people closer together and make communications simpler.

Something JD.com helps out with is making gift-gifting less awkward, especially in the age of technology when we send gifts from the mail. Another issue can arise if you want to send someone a gift and you have to ask for that particular address. Also, there could be a chance of being talked out of that gift.

The Gift-Giving Process

JD has a simple process to send the gift to a recipient and avoid the above issues. That is the JD Gift service mentioned earlier. First, you pick a gift that can be found on the gift marketplace on the website and then purchase that item. Then the person you sent the gift to will get a message requiring shipping information. At this time the gift would have already been purchased and there would be no concern about decline.

 

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