Why Desiree Perez Has Been a Vital Part of Roc Nation

Desiree Perez

The most dominant or influential person in the music industry is a woman named Desiree Perez, chief operating officer of Roc Nation. Ironic enough though, she’s not known for her music. She stands along side many women who have guided the most successful music artists to the height of their careers. One of the artist who’s career she has heavily helped and influenced is rapper Jay-Z.

Many can’t help but to bring up Desiree Perez’s name when having a conversation about Jay-Z. Desiree was originally part of Shawn Carter Enterprises before going to Roc Nation in 2009. Desiree is known for being a very good negotiator in her career, it has gotten herself and the people she works with many successful deals. She’s hashed out excellent deals for people like Beyonce and Rihanna for example.

Desiree also had a part in making the app, “Tidal” as successful as it is. A major contribution of hers towards the app was bringing in album exclusives. Tidal raised its rank a lot because of this move. It even performed better than it did when it was with iTunes.

Desiree Perez was the producer for the Beyonce and Jay-Z “On the Run Tour.” Desiree Perez has had a very successful career, she has a very excellent track record for artists. She is responsible for a numerous amount of artists successful careers and without her many people might not have gotten a chance to witness them as dominantly as they have today.

Desiree Perez

Desiree Perez: Key Player in Roc Nation

Desiree Perez

The success of every major artist relies on their talent, but also the talent of many other players behind the scenes. One of the most prominent behind the scenes player is Desiree Perez. The Chief Operating Officer of Roc Nation, Desiree has a proven track record of superior business intellect and an unmatched management ability.

Recently, Jay-Z hosted a dinner at Fresco by Scotto in New York City. At this dinner were some of the best of the best, in the world of Roc Nation. Among it’s attendees of stature was none other than Ms. Perez. Enjoying a private dinner so that no fans could interrupt them, it was bound to be a very special evening for the group.

Desiree Perez

Being the COO of Roc Nation gives her the platform to make integral decisions. In order to stay at the top of the pact, Roc Nation must employ the expertise of their team and Desiree is well known for steering the team and their artists in the right direction. Desiree Perez has a hand in many aspects of an artist’s career, from campaigns to management and so on. Enabling an artist to excel past his or her full potential is just what Ms. Perez brings to the table.

One of her best talents lies is the success of the tours that Roc Nation’s artists undergo, Negotiating contracts and managing the marketing campaigns to pull off a successful tour is no small task but Desiree does it without fail.

Alex Pall from The Chainsmokers speaks on Identity, Creativity and A Growing Audience

The Chainsmokers are a successful pair of DJs who typically rely on vocalists and songwriters to add the human element to their music. On the song “Closer” however, Andrew Taggart laid his own vocals on their hit song. This interview from July 28, 2016 takes a closer look at how the pair became a band, information on their new hit song and how they plan to grow with their audience.

Q1. How did Andrew Taggart and Alex Pall start working together?

A1. Alex was a DJ on the side in New York City and one day his manager introduced him to Andrew. They immediately started working together and Alex was able to quit his job. Their band took off from there.

Q2. How did they know working together would be a success?

A2. They both knew their strengths and their goals were in sync. They were both dedicated to working towards being great and working at it daily.

Q3. Does being a DJ duo in the electronic genre make it harder to build a strong presence as artists?

A3. That’s a yes and no. Initially they tried to assimilate to what was around in the industry, but eventually they had to break out into their own creative selves. Their songs are original and about their own lives.

Q4. It can be considered different that the Chainsmokers have their peers sing on their songs about their real lives.

A4. They feel it’s harmless and none of them write the lyrics to their songs. Alex and Andrew help write the lyrics to their songs. Some of the songs they wrote alone but even when they don’t, they are there for guidance.

Q5. How was it working with Halsey on “Closer”?

A5. It was a great experience. Halsey was always number one on the list of artists they wanted to work with. Halsey was cool and unique with a strong voice, the kind of artist they like to work with.

Q6. Do they feel they know the type of person that’s connecting with their music?

A6. Thanks to social media (instagram) they can tell they have more of an international following. They seem to be reaching ages 16 to 25 in the Philippines and South Africa. Some parents have even reached out to them saying that their 6 year old loves their songs.

Q7. How are they changing the live show and visuals to cater to their expanding audience?

A7. They are pushing themselves to keep growing with their audience. They keep shows new and exciting and unique to their band. They work hard to stay in the forefront and keep the interest of their audience.

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