The most dominant or influential person in the music industry is a woman named Desiree Perez, chief operating officer of Roc Nation. Ironic enough though, she’s not known for her music. She stands along side many women who have guided the most successful music artists to the height of their careers. One of the artist who’s career she has heavily helped and influenced is rapper Jay-Z.
Many can’t help but to bring up Desiree Perez’s name when having a conversation about Jay-Z. Desiree was originally part of Shawn Carter Enterprises before going to Roc Nation in 2009. Desiree is known for being a very good negotiator in her career, it has gotten herself and the people she works with many successful deals. She’s hashed out excellent deals for people like Beyonce and Rihanna for example.
Desiree also had a part in making the app, “Tidal” as successful as it is. A major contribution of hers towards the app was bringing in album exclusives. Tidal raised its rank a lot because of this move. It even performed better than it did when it was with iTunes.
Desiree Perez was the producer for the Beyonce and Jay-Z “On the Run Tour.” Desiree Perez has had a very successful career, she has a very excellent track record for artists. She is responsible for a numerous amount of artists successful careers and without her many people might not have gotten a chance to witness them as dominantly as they have today.
The success of every major artist relies on their talent, but also the talent of many other players behind the scenes. One of the most prominent behind the scenes player is Desiree Perez. The Chief Operating Officer of Roc Nation, Desiree has a proven track record of superior business intellect and an unmatched management ability.
Recently, Jay-Z hosted a dinner at Fresco by Scotto in New York City. At this dinner were some of the best of the best, in the world of Roc Nation. Among it’s attendees of stature was none other than Ms. Perez. Enjoying a private dinner so that no fans could interrupt them, it was bound to be a very special evening for the group.
Being the COO of Roc Nation gives her the platform to make integral decisions. In order to stay at the top of the pact, Roc Nation must employ the expertise of their team and Desiree is well known for steering the team and their artists in the right direction. Desiree Perez has a hand in many aspects of an artist’s career, from campaigns to management and so on. Enabling an artist to excel past his or her full potential is just what Ms. Perez brings to the table.
One of her best talents lies is the success of the tours that Roc Nation’s artists undergo, Negotiating contracts and managing the marketing campaigns to pull off a successful tour is no small task but Desiree does it without fail.
The Chainsmokers seemed as though they burst onto the music scene with their chart-topping debut album Memories…Do Not Open; however the artistic creation was actually representative of work being done as early as 2012. This album debuted in April of 2017 at number one on both the Billboard 200 (which is inclusive of all musical genres) as well as the Top Dance/Electronic Album chart.
While the time frame was expectedly shorter-lived on the more comprehensive Billboard 200 list, the Chainsmokers have remained in the top five albums on the Top Dance/Electronic charts for the entire time from April until the present. This is an exceptionally impressive feat matched only by Gorillaz’s Demon Days. Perhaps equally notable is the fact that even when another album enters the scene, the Chainsmokers seem to return to their chart-topping position.
A band originating in New York City, the Chainsmokers are proud to have been the recipients of five iHeartRadio Music Awards in addition to two American Music Awards. They have experienced several fruitful collaborations with artists such as Maroon 5, Priyanka Chopra, and Coldplay, among others.
With such tremendous accomplishments as being tied for the third most weeks at number one on the Top Dance/Electronic Album chart and the number of individuals who are lining up to create a collaboration with The Chainsmokers, one can only wonder where their incredible career trajectory will lead them.
So far in 2018 The Chainsmokers have released their first single since the release of the album Memories…Do Not Open. Entitled “Sick Boy” and released on January 17, 2018 and followed shortly thereafter by “You Owe Me” on February 16th, The Chainsmokers have been putting out original material one song at a time this year as they build up to the release of their next studio album.
In terms of musical influences on the band, The Chainsmokers have cited deadmau5, as well as Pharrell Williams and Linkin Park. The band’s original style is being termed a unique combination “blurring the lines between indie, pop music, dance music, and hip-hop” which may seem heard to conjure in one’s mind yet is an accurate depiction of the sound.