How Lori Senecal has built a Career in the Marketing Industry

Lori Senecal is the Global CEO CP+B, an advertising company located in Colorado in the U.S. Senecal has been with the company since 2015 and has helped to push the company’s boundaries in the global market.

Lori Senecal attended the McGill University, where, she graduated with a Bachelor of Commerce in Marketing and Finance.

Her career in marketing began when she co-founded and took the roles of TAG Ideation at McCann Erickson in2003. She worked in this position for four years and later on becoming the President of McCann New York. She also worked at Global Chief Innovation Officer of the same company, from 2006 to 2007. She served as President for two years, and in 2009, she left and joined Kirshenbaum Bond Senecal + Partners as President and Chief Executive Officer. She served in this office for two years and in 2012, she became the Chairman and CEO of the same company, a position she held for two more years.

According to PR NewsWire, in 2014, she joined MDC Partners as President and Chief Executive Officer. She also served briefly for seven months as the Global Executive Chairman of Kirshenbaum Bond Senecal + Partners in 2014. Due to her experience in the advertising industry, she was made Global CEO of CP+B in 2015, a position she currently holds.

Throughout her career, she has managed to help the companies she has worked for, achieve great success in the market. Her understanding of the market and aggressive nature of business has helped all her companies develop competitive strategies that ensured not only their survival but also their success rate.

Being a co-founder of McCann Erickson, she led the agency from a small startup to a well-established marketing agency with an excellent command of the market.

According to Campaignlive, since she joined CP+B, Senecal has had a positive impact on the company’s business and culture by integrating modern business inventive strategies. She has been credited for giving potential talents a platform to build and thrive, which has continuously fueled the growth and development of CP+B globally.

Her achievements and ambitions have not gone unnoticed. She is a recipient of three prestigious awards in the world of advertising. In 2013, she received a Quantum Leap Award for her outstanding leadership skills from the AWNY Game Changer Awards. A year later, she was named in a list of “Women to Watch” by Advertising Age. In 2016, Advertising Age named her in a list of “Agency Executives to Watch.”

It’s pretty clear that she has no intentions of stopping or slowing down. There is a lot to be expected from an outstanding leader like Lori Senecal.