The most dominant or influential person in the music industry is a woman named Desiree Perez, chief operating officer of Roc Nation. Ironic enough though, she’s not known for her music. She stands along side many women who have guided the most successful music artists to the height of their careers. One of the artist who’s career she has heavily helped and influenced is rapper Jay-Z.
Many can’t help but to bring up Desiree Perez’s name when having a conversation about Jay-Z. Desiree was originally part of Shawn Carter Enterprises before going to Roc Nation in 2009. Desiree is known for being a very good negotiator in her career, it has gotten herself and the people she works with many successful deals. She’s hashed out excellent deals for people like Beyonce and Rihanna for example.
Desiree also had a part in making the app, “Tidal” as successful as it is. A major contribution of hers towards the app was bringing in album exclusives. Tidal raised its rank a lot because of this move. It even performed better than it did when it was with iTunes.
Desiree Perez was the producer for the Beyonce and Jay-Z “On the Run Tour.” Desiree Perez has had a very successful career, she has a very excellent track record for artists. She is responsible for a numerous amount of artists successful careers and without her many people might not have gotten a chance to witness them as dominantly as they have today.