Lori Senecal leaves an outstanding legacy At CP& B

The advertising sector is rife with changes as some of the top leaders in CP&B exit the company. The global advertising firm will have lost a few of its best creative minds, with executives like Richard Pinder and Lori Senecal leaving the agency. However, they will also gain a lot with the coming in of the professional like Danielle Aldrich, who has been named the new president for the West branch of the company

Mr. Pinder, who spent three years managing and leading the UK branch of the company, is leaving almost at the same time as the chief creative officer Dave Buonaguidi, who also handed in his notice. In an interview with Mr. Pinder of GC Report, he is quoted saying that “He had an incredible time working with the team at CP& B, but the pull to entrepreneurship is too strong.” Mr. Buonaguidi will be leaving the firm to start and manage a consultancy with Arjun Singh, who also worked at the same company.

While Mr. Pinder, Singh and Buongaguidi are leaving to establish their separate firms, Lori Senecal who was the global chief executive, is leaving the advertising business altogether to retire. According, to Senecal, she is confident that with the elevation of regional executives and the appointment of new generation leaders like Danielle Aldrich, she will be leaving the company in safe hands. However, while Lori is expected to make her exit towards the end of 2017, her successor is yet to be named, with speculation pointing towards her successor coming from the Swedish firm Forsman & Bendefors.

Lori Senecal has a bachelor in commerce specializing in marketing and finance, from McGill University. She has worked at different companies taking on various positions including; global chief innovation officer for McCann Worldgroup and worldwide chairman and CEO of KBS, before joining CP& B in 2015. While working at CP& B, she has helped the company achieve notable progress including signing American airways, Hershey’s and Pay pal as clients.

Due to her notable drive and hard work, Lori has been recognized by the local and global advertising community severally. She was awarded, for leadership and innovation in 2013, and in 2014, was listed as a ‘woman to watch’ by Ideamensch. As a distinguished professional, she has also served on the board of the 4A’s and the Ad Council.

Watch Lori Senecal’s recent speech on YouTube.

Doe Deere Explains How She Stays Looking Her Best

The Beauty expert Doe Deere has been at the forefront of the cosmetics industry in recent years after finding success as the head of the Lime Crime cosmetics brand that has been making waves as an industry leader for around a decade. However, as a leading beauty and cosmetics expert with her own sense of individual style, Doe Deere is always looking to make an impact in the style stakes and this means the Russian born Los Angeles resident sticks to a daily morning routine that keeps her looking her best each and every day.

For Doe Deere sleep is one of the most important aspects of her daily routine, with each day starting with Doe checking her phone to make sure every aspect of her day has been planned perfectly. After an average of nine hours sleep per night to avoid bags and unsightly marks on her face Doe Deere uses technology to keep herself connected to the world around her using an in house chat app created specifically for her Lime Crime business; Doe also keeps Instagram open on her phone at all times to keep track of how her Lime Crime products are being used by her millions of followers.

As the founder and CEO of her own company Doe Deere has the right to take a slow path to work each morning, but these are followed by a long nights working to create the looks that make up the products that have made Lime Crime such a success in just a few short years. Doe has always looked to follow her own path in every aspect of her life, from the decision to move from Russia to New York to study fashion, or the decision to move to Los Angeles to follow her dreams of becoming a professional musician.

Preparing for a day of creativity and work means getting in the correct frame of mind, which means creating the correct working environment through music including The Beatles “Abbey Road” album. Explaining how she makes her signature individual look, Doe Deere explains she does not solely stick to Lime Crime products, but instead chooses favorites from a range of cosmetics producers such as L’Oreal, Mac, and Murad. Alongside using high quality cosmetics the Lime Crime founder also looks to shower every evening to allow her hair to dry and be curled into her well known stunning locks using only a curling wand.

Follow Doe Deere on Instagram @DoeDeere.