A Look At How Sweetgreen Is Shaking Up The Fast Food Industry

Sweetgreen is a new type of fast food restaurant. For starters, it’s actually healthy versus the food served at the vast majority of fast food chains. The food they serve is also fresh, organic, and is sourced from local farms around each restaurant. The chain’s popularity has evolved into long lines around lunch and dinner times at its 40 locations around the United States.

One of the co-CEO’s of Sweetgreen in Nathaniel Ru. When talking about his restaurants he has said that they have a philosophy that they want the brand to mean something including feeding more people better food. He has also created a company where technology is embedded into its DNA. Sweetgreen has an app that people can customize and order food through which accounts for a full 30% of their sales.

In order to stay on top of trends and what is and isn’t working at their restaurants, their corporate offices are shut down five days each year. During this time everyone that works at the corporate office instead reports to one of their restaurants to work. Another difference from almost any other company is that Sweetgreen doesn’t have a centralized headquarters. Instead, the company operates in a decentralized fashion which they have found keeps the company more nimble and open to change.

Nathaniel Ru and his business partners, Jonathan Neman and Nicolas Jammet, all attended Georgetown University together. While attending this college they also noted the dearth of healthy eating options at restaurants in the area. This gave them the idea of Sweetgreen and they opened their first restaurant in 2007 after they had graduated with their bachelor’s degrees.

A saying that Nathaniel Ru aims to live by is, “Everything you do should last longer than you”. Living true to this saying, Sweetgreens has been developed into a company that has sustainability at its core. They source food that is grown in a sustainable way and is responsibly transported to their restaurants. Additionally, Nathanial Ru and his business partners have developed a sustainable business plan that has led them to being able to successfully open restaurants on both coasts of the United States. They also want to help their customers live more sustainably by eating healthier food that will help keep them at a healthy weight as well as avoid the types of diseases that are caused by poor diets.

Follow Nathaniel Ru on twitter.