Sometimes unusual partnerships are the most successful. Impossible Foods, the RedwoodCity, CA startup behind the Impossible Burger has joined forces with meat manufacturer OSI Group. While the attraction of these seemingly opposite entities has raised eyebrows, the collaboration is helping to meet the growing demand.
Giving Carnivores Something They Can Sink Their Teeth Into
Earlier this year, Impossible experienced a shortage shortly after offering their product through traditional burger chains like Burger King and White Castle. Since the OSI Group came into the picture, more restaurants like Islands and Red Robin have been added. An Impossible representative says they hope to have at least 17,000 restaurants by the end of 2019.
In the past, meatless products had little to offer in terms of genuine taste and texture. The Impossible Burger’s convinced many burger eaters across the globe that protein alternatives actually taste great. In Asia, sales quadrupled over the summer.
According to Fox News, the main reason why 90% of its fans keep coming back is to enjoy the taste without the guilt. The other reason is plant protein foods, in general, are better for the environment in terms of production.
Seeing Promise and Seizing the Opportunity
OSI Group not only saved Impossible from a shortage but is contributing to its current expansion. More edible offerings, like steak, are currently being tested. The self-proclaimed leading global protein provider knows the art of expansion well.
For more than 60 years, they were one of McDonald’s main suppliers and played a role in the burger chain’s nationwide growth. More than a half-century ago, the two companies collaborated on a cryogenic freezing and storage system. Not only was it cost-effective but preserved the product so it could ship to more locations without damage.
This innovation also didn’t affect the taste or quality, which is where the OSI Group takes great pride. Their belief in the Impossible Burger isn’t about history but part of its new mission to take sustainable measures. While they’ll continue to supply restaurants and distributors, they’re building separate facilities for its authentic alternative proteins.
Contact OSI Group: www.crunchbase.com/organization/osi-group