You might have heard of Empiricus Research, a Brazilian independent publishing company that provides financial information through its newsletters, amid talk about their controversial campaigns or their content on investment.
In either event, the company, a partnership of the American firm The Agora and Brazilian entrepreneurs Caio Mesquita, Felipe Miranda and Rodolfo Amstalden, is intent on growing its presence when endeavoring to help Brazilians become better investors. Refer to This Article for additional information.
Reportedly, 1 million people have invested in the Brazilian exchange, which shows renewed interest in the stock market. And to Empiricus, the number was an indicator of a potential subscriber base. Those who already had stocks, the publisher figured, would have an interest in getting its content.
According to internal studies, Empiricus is influencing its subscribers’ investment habits; on the strength of its stories, subscribers have opened accounts with trusted brokers who are now taking care of readers’ financial futures.
One of the 2018 studies showed that 45 percent of readers had all their resources in savings, while 35 percent invested in stocks, before the readers knew about Empiricus’ content. After subscribing, this percentage had shifted; 15 percent continued to stash money in their savings accounts, and 60 percent claimed to have funds invested in the stock market. Find More Information Here.
Empiricus has 350,000 readers and relies on a digital model. As such, the company needed a solution that would help it reach its target audience.
For these purposes, Empiricus chose Salesforce.
“We found the solution we needed in Salesforce Marketing Cloud,” Beatriz Nantes, Empiricus COO, said. “It especially helps us with e-mail triggers where it is simple to put the e-mail together, and the system allows large volumes with easy segmentation.”
They plan to purchase the Salesforce Einstein Solution for e-mails and to implement chatbots that will improve communication with its users.
Visit them channel on https://www.youtube.com/user/VideosEmpiricus