The buzz for Doe Deere is slowly catching on because she is the innovator that helped bring a whole new type of creative force to the cosmetics industry. She was the one that has been a credited with bringing a liquid matte lipstick to the market that does not crumble. This is the type of lipstick that is considered to be transfer proof and the Velvetines that Doe Deere is known for have no animal derived ingredients inside of these products. It is major for a small business owner such as Doe Deere to raise the standard in the cosmetics industry when it comes to cruelty free and that may be the thing that pushes her over the top as a creative mind that can lead cosmetics to new grounds.
There definitely is a lot of interest in what Doe Deere is doing, but she has always giving praise to role model Kimberly Gordon. Over the years she has stated that it has been Gordon that made her passionate about what she is doing with her Lime Crime brand of cosmetics. Gordon had a brand called Wild Fox. This would be something would bring out a totally new way for people to look at clothing. Doe Deere was also in the clothing industry early on and she was a fan of the vintage clothing that Doe Deere presented.
Kimberly Gordon would be the one that would give Doe Deere something of a creative license when it came to expressing herself. Doe Deere would eventually move from the fashion line and look into what she could do with colors and she looked for a chance to brighten up the cosmetics shades. Overtime her zest for the unusual colors would give her the chance to actually launch Lime Crime in 2008. This would be something that would instantly catch on with consumers that were looking for shades that were hard to find. Doe Deere would continue to build her brand as she took to just about every social media platform to show off what she had to offer with the liquid matte lipstick.
She continued to thrive because she has been so hands-on with marketing and building her customer base. She is always they focused on what customers want, and she has always been ready to receive feedback whether good or bad. This attitude helps her revamp and improve her brand continuously.
Follow Doe Deere on Instagram.