EOS LIP BALM: ILLUMINATE YOUR SMILE

In this modern age, women wearing makeup has become a social norm. A large percentage of women wear makeup, especially lip balms. Lip balms are examples of makeup. Not very long ago, lip balms were not in existence. Therefore, women resorted to the use of Chapsticks to color their lips. Chapsticks often came in a variety of flavors and depending on your preference; you would either opt for the original nonflavored version or the mint- flavored one.

Launching of EOS Lip balm.

A few years later, EOS came into existence. EOS stands for Evolution of Smooth. EOS is a revolutionary beauty product that has transformed the beauty and fashion industry. Contrary to chapsticks, EOS was designed not only to be sleek but also to have an intimate connection with the user.

Furthermore, this product is uniquely tailored to ensure that the user enjoys it. All these were done to make sure that EOS becomes the best option as a lip balm.

The dominance of this lip balm in the beauty and fashion sector can be due to many factors, but a top of the list is the management team. Sanjiv Mehra, a co-founder and managing partner of EOS, attributes the success of EOS lip balm to a well-conducted market research, a great marketing policy, and good management. For instance, lip balms were previously considered a unisex commodity.

However, the market research conducted by the founders of EOS stated that women bought more lip balms compared to men. They, therefore, had to design this lip balm to suit the needs and requirements of women maximally. This factor made EOS more competitive compared to its counter beauty products.

Despite all these, EOS was not selling as projected. Good product placement was, therefore, the way to go. By partnering with well-known celebrities such as Demi Lovato, EOS lip balm started being popular. Years later, EOS is a household beauty product, being sold on large scale stores such as Wal-Mart, Walgreens and Target. Currently, EOS has a weekly sale that amounts to almost 2 million dollars.

Read the full article: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

Fabletics is an Online Fashion Force

Kate Hudson is a radiant Hollywood star who is known for her work in seemingly countless hit movies. Most people know that. Many people don’t know, however, that the blonde actress is also an extremely successful businesswoman. She’s the founder of Fabletics, an Internet subscription shop that focuses on high-quality accessories and sportswear.

 

Amazon.com is a powerhouse in the Internet shopping world. It’s not exactly easy to rival the massive United States-based electronic commerce firm. Fabletics, however, has actually managed to do so against all odds. Amazon.com is in charge of approximately 20 percent of the fashion e-commerce realm. That’s why it’s so difficult for most other companies out there to hold their own. Fabletics has been wowing the fashion world with its meteoric rise for about three years now. It’s become a $250 million operation that’s getting stronger and stronger by the day. It’s a popular activewear brand that employs a subscription format to cater to its large customer base. The concept is basic and straightforward. Shoppers appreciate fashion companies that have positive messages. They like fashion companies that encourage them to reach for the stars, too. That encourages them to sign up for convenient memberships that enable them to easily purchase clothing on the Internet. Fabletics has a lot in common with both Warby Parker and Apple. The brand is becoming harder and harder to avoid lately. It has six physical branches coming in 2017. It already has 16 in business. These stores are in diverse locations all across the United States such as California, Florida, Hawaii and Illinois.

 

Fabletics is a prominent activewear apparel brand that’s been making big waves in the fashion world since launching back in 2013. People who sign up as VIP members receive initial outfits for merely $25.00. They receive more than inexpensive prices on their first purchases, too. They also get access to bargain prices for certain pieces. Fabletics can be beneficial for shoppers who could use a little outside assistance. If you want a fashion expert to carefully select clothing that’s suitable for your preferences and overall lifestyle, you’re probably someone who is a great candidate for a Fabletics membership. Fabletics is also a company that gives subscribers ample freedom and convenience. If you don’t need the subscription for a month, you can freeze it. You won’t have to pay anything that month, either.

 

Signing up for Fabletics is always easy as pie. People who sign up have to submit brief surveys. These surveys pose questions that pertain to outfit preferences, physical activity and beyond. Fabletics members can always start brand new months off on great notes. That’s because they receive helpful exercise outfit suggestions right after new months start. Fabletics memberships can come in handy for an abundance of strong reasons. They can be excellent for shoppers who appreciate solid attire quality. They can be terrific for people who appreciate plentiful style options. They also can be wonderful for people who are fans of easy and user-friendly online shopping experiences.

Fabletics success

Fabletics was founded in 2013 and has had a huge amount of success in the past couple of years. Fabletics is very different from other competitors. While they all offer high quality items, Fabletics has high quality items at lower prices. Everything at Fabletics is high quality and all under $100! This really drove customers in. Fabletics also has a quiz that comes along with the membership, that you take that asks sizes, body type, workout style, and style preferences, color palette, and more. After the quiz, it gives you an offer preference. The quiz recommends the kind of clothing that fits your answers! The membership has been a great way for Fabletics to keep customers. Their personalized service was a great way to run the company. Fabletics membership has been very successful in keeping the same customers on marieclaire.com. But their high quality and great prices don’t only draw in loyal customers, just recently Fabletics website had more than 1.3 million new visitors, which topped their competitors.

Read more: @Fabletics

By visiting the Fabletics website you can see where this active clothing line differs from others. They have truly created something unique, and I think they love the fact that it was founded by Kate Hudson. Kate has always been into fitness, and the fact that she is a celebrity is an eye opener. Fabletics has already opened 7 in stores, and plan on opening 75 to 100 more in the next 3 to 5 years. In just three years, the company was a $250 million business and growing. Fabletics took a different route than their competitors and it seemed to have payed off. They focused on high-quality items for less, but mostly, they focused on customer satisfaction and it has kept customers coming back. The active clothing wear seems to be growing rapidly.

Reference: https://www.facebook.com/Fabletics/