In this modern age, women wearing makeup has become a social norm. A large percentage of women wear makeup, especially lip balms. Lip balms are examples of makeup. Not very long ago, lip balms were not in existence. Therefore, women resorted to the use of Chapsticks to color their lips. Chapsticks often came in a variety of flavors and depending on your preference; you would either opt for the original nonflavored version or the mint- flavored one.
Launching of EOS Lip balm.
A few years later, EOS came into existence. EOS stands for Evolution of Smooth. EOS is a revolutionary beauty product that has transformed the beauty and fashion industry. Contrary to chapsticks, EOS was designed not only to be sleek but also to have an intimate connection with the user.
Furthermore, this product is uniquely tailored to ensure that the user enjoys it. All these were done to make sure that EOS becomes the best option as a lip balm.
The dominance of this lip balm in the beauty and fashion sector can be due to many factors, but a top of the list is the management team. Sanjiv Mehra, a co-founder and managing partner of EOS, attributes the success of EOS lip balm to a well-conducted market research, a great marketing policy, and good management. For instance, lip balms were previously considered a unisex commodity.
However, the market research conducted by the founders of EOS stated that women bought more lip balms compared to men. They, therefore, had to design this lip balm to suit the needs and requirements of women maximally. This factor made EOS more competitive compared to its counter beauty products.
Despite all these, EOS was not selling as projected. Good product placement was, therefore, the way to go. By partnering with well-known celebrities such as Demi Lovato, EOS lip balm started being popular. Years later, EOS is a household beauty product, being sold on large scale stores such as Wal-Mart, Walgreens and Target. Currently, EOS has a weekly sale that amounts to almost 2 million dollars.