JD.com is looking to satisfy growing consumer demand for dairy products by deepening their partnership with the A2 Milk Company. It’ll make their products available for purchase online and offline, and the two will devise new strategies to broaden distribution.
It was back in 2015 when A2 Milk was looking for an online store to make their products available in China, and JD had the broadest reach. It proved to be a beneficial partnership, and A2 Milk even became a preferred product of Chinese parents wanting a milk option for their children without complicating their digestion.
Four years later, JD.com is still taking their data on Chinese markets and helping A2 Milk better market their goods and become more recognizable to consumers. Their partnership made the dairy company a top seller during sales events like “6.18.” This year, their sales increased by 210% compared to the year before.
A2 Milk has been dedicated to growing within JD. The company was part of the Super Brand Day Program and the Brand Competitiveness program. This helped them develop strategies around increasing sales and becoming more recognizable. JD.com was instrumental in telling the company how to best set up sales campaigns, how to promote goods, and discovering where their customers are. And in using these tools, A2 Milk saw targeted coupons and ads help them cross the 1 million users threshold.
Xiao Lin, CEO of A2 Greater China, said the company’s decision to work with JD comes down to the retailer’s detailed understanding of Chinese commerce. JD presented them with an opportunity to use blockchain technology so customers could track the history of their products, increasing consumer confidence and their reputation by extension.
Head of JD Worldwide, Chris Cui said that the partnership has been mutually beneficial. In helping A2 Milk extend its reach with consumers, JD has been able to provide parents with something they’ve been searching for a long time. Go To This Page for additional information.
Thanks to JD, products and brands from Australia and New Zealand has become a common fixture among Chinese consumers. It’s not uncommon to see brands like Swisse, Devondale, Jacob’s Creek or Blackmores being listed as best sellers on JD.com. this has made baby products, health supplements, wine, cosmetics, and even milk available to a new generation of distinguishing consumers.
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