Did you know that RBS Group is the biggest media entity in Latin America? Although the company has been under different managements, it has been consistent in terms of growth and expansion in different markets. For example, the company’s main agenda in the multimedia market is to make entertainment and information available to people. Under the management of Eduardo Sirotsky Melzer and other executives, the company has achieved the following.
In the last six decades, Eduardo Sirotsky Melzer has assisted the company in creating a vibrant space — whereby all the stakeholders feel at home. According to him, advertisers and the business community view this entity as an essential partner in their daily operations. On the other hand, the company has successfully retained an enormous following. Melzer believes that this is one of the reasons why the company exists in this competitive market.
Second, under the leadership of Melzer and other executives, the company has created innovative programs. According to him, the main reason why the company is home to vibrant programs is to give listeners and viewers an avenue to learn and get entertainment. Through different studies — on multimedia popularity in this Latin American market — the company has proved that consistency is achievable. Eduardo Sirotsky Melzer also understands that clients are more likely to trust a consistent company, as opposed to an inconsistent entity.
Although multimedia as an industry is hugely unregulated, RBS Group is the most ethical company in this industry. According to Eduardo Sirotsky Melzer, the company must ensure that all the company’s engagements (with different stakeholders) are transparent and verifiable. For example, all the advertising gigs — through the company’s platforms — must meet a set of criteria. This approach to advertising has revolutionized Brazilian advertising space.
In addition to streamlining the world of multimedia and advertising, he is also an essential figure in the investment world. Eduardo Sirotsky Melzer believes that the main reason why many companies are closing and going bankrupt is — lack of proper guidance as far as funds are concerned. Therefore, he not only makes funds available to business owners, but Melzer ensures that the business executives have the right information on finance.