JHSF is known for its luxury and elegance when it comes to real estate. The company is well known for its properties across Sao Paulo, Brazil such as the Shopping Metro Santa Cruz, where more than seventy thousand people are able to visit every single day. José Auriemo Neto will be initiating the Shopping Metro Tucuruvi and begins to sell the Dona Catarina development on a residential condominium for the middle class that is only 50 kilometers from the capital, Rodovia Castelo Branco. The JHSF also owns commercial buildings where famous celebrities in Brazil currently live and most of them pay hundreds of thousands to millions of raise per month just for rent.
Despite its success in luxurious hotels and infrastructures, the company does not live in luxury alone. You are probably wondering how the company of José Auriemo Neto started. The JHSF began back in the 90s where his father, Fábio Auriemo, became the business partner of his father’s brother, José Roberto, in their construction company the JHS. It all began with a family disagreement that has led the two siblings to fight and to split by starting two companies, the JHSJ, and the JHSF. Both companies were accountable for establishing the Plaza Iguatemi office building.
According to Fabio, the two of them had different taste when it comes to style and they were able to survive without talking for almost seven years. On the other hand, Jose stated that Fabio would want to expand all the more, while he wanted to reduce. They still consider each other as brothers but they are no longer business partners. Years later, José Auriemo Neto also known as Zeco Auriemo, is now a Brazilian Executive who helped JHSF reach billions and currently serves as the company’s Chief Executive Officer. The leadership of José Auriemo Neto made his father very proud of him. After graduating college, José Auriemo Neto started his career by allowing his father to see how talented and skilled he really is as an individual and he used his intelligence and in-depth knowledge in becoming into the man he is today.