Gustavo Martinez is an icon in advertising and marketing. He has worked in the industry for almost 35 years and has not yet stopped. Gustavo has served for various prominent firms at executive positions, for example, Martinez worked as a CEO at J Walter Thompson Worldwide and also as the President of McCam World group.
The two are some of the executive positions he has held among many. Gustavo’s primary role in these firms was to come up with exciting products for advertising ads. During a recent interview, Gustavo talked about the current marketing and advertising system and its future.
Gustavo Martinez talked about how creativity is a vital factor in the marketing and advertising world. Martinez has used creativity a lot throughout his career. He ensures that talents among employees are appreciated and exceptional skills are used to grow business.
As a leader, he provides support to employees with abilities and new ideas that can be quite useful in business. Gustavo looks out for the best skills of employees. According to Martinez most individuals with talents that could be quite useful in the marketing industries avoid 9 to 5 jobs and instead work as private contractors.
Gustavo as a leader ensures that his employees are inspired and work accordingly by allowing them to work on projects that best suit their abilities. Gustavo also uses recognition to motivate his team; he ensures that the entire squad recognizes employees who have accomplished something new.
Gustavo Martinez thinks that the future of marketing and advertising lies in the internet. Currently, the internet has contributed a lot to the business environment. Most business operations are handled using technology. The internet has also created a marketing and advertising platform. Most firms market their products through online shops and advertise their products through pop up ads.
\According to Gustavo, in several years to come business firms will majorly use the internet in many other ways. As an entrepreneur, Gustavo ensures that he listens to all his employees both senior and junior as well as clients. Listening is a crucial element that any entrepreneur should practice.
Gustavo Martinez advises other entrepreneurs to work with other people’s ideas and appreciate their efforts. He also advises entrepreneurs not to rush into when making decisions. They should be patient and take in each moment they make an accomplishment.
According to Gustavo Martinez, charity should be given humbly and genuinely. He believes in charity as a way of helping others but, disagrees with people that help the less fortunate to have bragging rights. Gustavo ensures that firms stay at the top of their business by hiring individuals that have great talents and are experts in their field of work. Gustavo is a determined individual.