Lori Senecal is a CEO, Entrepreneur and a dynamic powerhouse. When Lori set down to do an interview with www.inspirery.com, she stated, “She likes to focus on how something will work out instead of if it will work,” when asked if she ever had doubts things would work out. Lori received her degree in Bachelor of Commerce (BComm) Marketing and Finance from McGill University. She went on to work for McCann Erikson before going on to work for McCann WorldGroup in 2006-2007 as the Global Chief Innovation Officer.
Next, she became the President of McCann Erikson in New York from 2007-2009. Check out Media post for more.
Later, she would go on to become CEO of Kirshenbaum Bond Senecal + Partners a major advertising agency, recognized by Crain’s as one of the “Best Places to Work in NYC”. They were also on Advertising Age’s list for “Standout Agencies” for three consecutive years with Lori named by Advertising Age’s “Women to Watch” in 2013. In March of 2015, Lori became Global CEO of Crispin Porter & Bogusky (CP+B). While Crispin Porter & Bogusky specializes in advertising and marketing also, CP+B trusted the accomplished Lori Senecal as their leader, and they would not be let down. While at Crispin Porter & Bogusky, Lori Senecal would be instrumental in developing a culture of creativity, innovation, and trendsetting ideas.
Therefore, Lori’s strong influence has led to the company’s recognition by Advertising Age for “the Creativity Innovators of the Year” award. Advertising Age also named Lori on its “Agency Executives to Watch” in 2016. Besides the awards, she has received on behalf of the company and for herself; she has garnered some successful accounts on behalf of CP+B. Under Lori’s tutelage, they won the prestigious Titanium Grand Prix Award for their Dominos emoji work. For more details visit Bloomberg.
Powerhouse Lori Senecal has shown she is not afraid to challenge herself or those around her and this is why she is super successful. She is smart, talented and the best at what she does. Lori’s star is going to continue to shine brightly, long into the future. Visit advertisingweek to know more.
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