Roberto Santiago: Creating a Destination

The growth of the shopping mall industry in Brazil is baffling in some respects. Going through a time of great economic crisis, Brazil does not seem as though it would be a good place for industry growth. The shopping mall industry, however; continues to grow exponentially. In 2015, the industry saw a 6.5% increase with a reported turnover of around $150 billion. Roberto Santiago is a pivotal businessman in the growth throughout Brazil. He has used his keen business knowledge and savvy techniques to grow his company into one of the industry’s leading establishments at a time when most are on the decline.


Santiago did not take this decline as a discouragement. He buckled down and began to study materials that would aid his cause. He knew that working hard would help him to eventually achieve his goals. He obtained a degree in Business Administration, something he knew would pivotal to him as he moved into his next business phase and started to spectate land. In Joao Pessoa, he found some land that was perfect for what he wanted to do. He purchased it and over the next two years developed a state of the art facility that he could be proud of. He dubbed the new structure Manaira. This would become one of the most lucrative endeavors that Santiago had ever embarked on up to that moment. Not only did it mark the beginning of a lucrative career, but it started a hunger for business he has satiated with continued success.


Manaira owes some of its popularity to the beauty of its concert hall. The space has been named Domus Hall, and it remains very popular in Joao Pessoa. Not only is the venue used for weddings, presentations, and stand-up comedy, it is also capable of handling much larger events. Graduations, fairs, and concerts are not strange sights within its walls. The capacity of the space is one of the most baffling things about it because it can reasonably hold up to 10,000 people. Anyone interested in a sleek, modern space would certainly be getting their money’s worth from this facility. Shoppers and patrons will also be interested to know that Manaira features an innovative movie theater, offering a 3D experience, and an expansive gaming area. This means that people of all ages and predilections will find something interesting or appealing to the within the walls of Roberto Santiago’s Manaira.


Truly, Manaira is the epitome of class and elegance. It is everything that shoppers need when purchasing merchandise. The building represents a new type of shopping, where customers are treated to an experience while they locate the most recent goods. Roberto Santiago has created more than a shopping center, he has created a destination.


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