The advertising sector is rife with changes as some of the top leaders in CP&B exit the company. The global advertising firm will have lost a few of its best creative minds, with executives like Richard Pinder and Lori Senecal leaving the agency. However, they will also gain a lot with the coming in of the professional like Danielle Aldrich, who has been named the new president for the West branch of the company
Mr. Pinder, who spent three years managing and leading the UK branch of the company, is leaving almost at the same time as the chief creative officer Dave Buonaguidi, who also handed in his notice. In an interview with Mr. Pinder of GC Report, he is quoted saying that “He had an incredible time working with the team at CP& B, but the pull to entrepreneurship is too strong.” Mr. Buonaguidi will be leaving the firm to start and manage a consultancy with Arjun Singh, who also worked at the same company.
While Mr. Pinder, Singh and Buongaguidi are leaving to establish their separate firms, Lori Senecal who was the global chief executive, is leaving the advertising business altogether to retire. According, to Senecal, she is confident that with the elevation of regional executives and the appointment of new generation leaders like Danielle Aldrich, she will be leaving the company in safe hands. However, while Lori is expected to make her exit towards the end of 2017, her successor is yet to be named, with speculation pointing towards her successor coming from the Swedish firm Forsman & Bendefors.
Lori Senecal has a bachelor in commerce specializing in marketing and finance, from McGill University. She has worked at different companies taking on various positions including; global chief innovation officer for McCann Worldgroup and worldwide chairman and CEO of KBS, before joining CP& B in 2015. While working at CP& B, she has helped the company achieve notable progress including signing American airways, Hershey’s and Pay pal as clients.
Due to her notable drive and hard work, Lori has been recognized by the local and global advertising community severally. She was awarded, for leadership and innovation in 2013, and in 2014, was listed as a ‘woman to watch’ by Ideamensch. As a distinguished professional, she has also served on the board of the 4A’s and the Ad Council.
Watch Lori Senecal’s recent speech on YouTube.