The advertising industry has been one of the sectors that have seen high growth rates in recent years. Communication channels have been big players and driving force of advertising agents. Comprehensive research has been carried out by numerous professional bodies to establish the extent to which communication impacts on publicity. Norman Pattiz has been involved in the broadcasting and radio industry for over 40 years now. The experience he has obtained from his working years has enabled him to get tremendous recognition from various international bodies such as Forbes. Learn more: https://www.crunchbase.com/person/norman-pattiz#/entity
Norman Pattiz established PodcastOne, which is one of the greatest national advertiser-supported networks in the world. The success story of this firm can be heavily attributed to the brilliance and experience of Norman. Before forming PodcastOne, Norman had created Westwood, which became a very influential media company in the United States. Norman Pattiz in collaboration with Tom Webster, who is currently the Vice president of Edison Research, produced numerous results after carrying out advertising tests in February this year. This was the first study to have been carried out as far as podcast advertisers are concerned. The research was successful as it showed that there is quantifiable impact of brand recall messaging in general. The study also showed that there is an increased probability of customers making their purchases of different products from podcast advertisers.
Norman Pattiz is currently considered as the founding father of an active broadcasting industry. This is because his PodcastOne has been involved in distribution and sharing of vital advertising and other information to major media outlets in the country such as CNN Radio, NBC News and CBS News. He has diversified his work to developing numerous programs such as recording studios as well as companies. He has been the major engine in driving PodcastOne to its current position; it continues to be one of the most influential broadcasting centers not only in the country but also in the globe.
Norman Pattiz continues to be the CEO of PodcastOne. His experience and leadership have made it easy for the company to grow and obtain a good fraction of the market share. The competition in the broadcasting market is so intense; this means that for a firm to succeed in this market, it has to offer something different from its competitors. Norman Pattiz has enabled the company to succeed in this competitive industry by employing his creativity and strategies.