Lori Senecal is an outstanding personality in the world of digital advertising. She is among the few women who have greatly thrived in a male-dominated industry. Her creativity and innovation have brought success and promotion. Currently, Lori is the CEO of CP&B. It is an international firm of advertising. She, particularly spearheads the global business and guarantees all nine branches are operating effectively.
Before joining CP&B, Senacal worked for other organizations. At McCann-Erickson Worldwide Inc, she assisted the firm in formulating marketing solution. Due to the excellent work at this firm, she was promoted to head the New York branch. After two years, Lori joined Kirshenbaum Bond Senecal Partners. She became president and CEO of this firm. Her major interest was in formulating and implementing human resource policies. Check out Fast Company to know more.
According to Adweek during Lori’s tenure in this company, her leadership was recognized. The organization was acknowledged as the best performing business in New York. The industry perceived it as an exemplary company with great potential. The popularity and reputation of KBSP attracted major clients such as American Express, Victoria Secrets, and BMW, among others.
Lori Senecal believes that all other women have great capabilities of success. She mentors and assists them in their careers. She has attended seminars that inspire women leadership. The aim of these seminars and conferences is to increase the number of women in business. By teaching and guiding such women, they will exploit their talents in their businesses.
Towards the end of 2017, Lori Senecal will leave CP&B. She is retiring from the advertising industry. Looking back, Senecal has played a major role in this industry and her legacy is admirable. Despite the challenges she has faced, Lori conquered them all. The company is seeking a favorable successor. He or she will have to fit in the big shoes of Lori. It is expected that the successor will maintain the pace or make it even better.
Every individual who has worked with Lori considers her a friend. She is a social person, besides focusing on work. Before she retires, Lori is equipping other people with skills and abilities to advance in their work. She would like others to thrive and take the company to higher levels.