Review of Lori Senecal’s Appointment as CP&B Global CEO and 3% Conference

Lori Senecal has been named as the new Global CEO of CP&B according to an official announcement released by the company. This is a new position that the company created for her. Lori will be in charge of overseeing CP&B’s global expansion and growth, further development and oversee the coordination of the eight international offices of the firm. Senecal is a management specialist, industry-thought leader on Twitter and has been at the forefront of embracing invention, technology and innovation globally. Her appointment is an indication by CP&B of its intention to continue fueling its momentum globally.

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Lori Senecal expressed her pleasure and honor of having Chuck Porter seek her services to work together with him at the leadership team of CP&B. She looked forward to playing a great role in ensuring the firm’s global growth by working closely with the exceptional talent along its ranks. Senecal has over her great career developed various strategic partnerships, increased global growth, created new cutting-edge divisions in business as well as leading a number of blue chip accounts worldwide at http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html. She has worked with BMW, Nestle and Coca-Cola. She will retain her previous role as the CEO of MDC Partners network. She was formerly the chair and CEO of KBS, and under her KBS managed to grow from a domestic agency with 250 employees to about 900 worldwide.

Lori Senecal at the 3% Conference

Lori Senecal’s strong focus and leadership on talent made Advertising Age recognize her current firm (CP&B) as part of the “Creativity Innovators of the Year”. She was also named as one of the only four listed “Agency Executives to Watch” in the year 2016. She was also recently featured on a Power List on Adweek that listed the top leaders in media, tech and marketing. Lori was among the speakers in the 3% Conference.

About 3% Conference

Before the coming of the 3% Movement, Women were only 3% of the total U.S. Creative Directors on AdWeek.com. This was business suicide as women have a high influence in consumer spending (80%) and social media sharing (60%). Using a mix of professional development, community and content, the movement has helped in increasing the number of women working as creative directors to 11%. It has also managed to provide agencies with a crystal clear road map on how to champion leadership and creative talent in women. The movement relies on a number of events to achieve this and they include an annual conference for two days, vibrant online community, student scholarship fund, agency consulting programs, business blog and live Super Bowl Tweetup.

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