Fabletics was founded in 2013 and has had a huge amount of success in the past couple of years. Fabletics is very different from other competitors. While they all offer high quality items, Fabletics has high quality items at lower prices. Everything at Fabletics is high quality and all under $100! This really drove customers in. Fabletics also has a quiz that comes along with the membership, that you take that asks sizes, body type, workout style, and style preferences, color palette, and more. After the quiz, it gives you an offer preference. The quiz recommends the kind of clothing that fits your answers! The membership has been a great way for Fabletics to keep customers. Their personalized service was a great way to run the company. Fabletics membership has been very successful in keeping the same customers on marieclaire.com. But their high quality and great prices don’t only draw in loyal customers, just recently Fabletics website had more than 1.3 million new visitors, which topped their competitors.
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By visiting the Fabletics website you can see where this active clothing line differs from others. They have truly created something unique, and I think they love the fact that it was founded by Kate Hudson. Kate has always been into fitness, and the fact that she is a celebrity is an eye opener. Fabletics has already opened 7 in stores, and plan on opening 75 to 100 more in the next 3 to 5 years. In just three years, the company was a $250 million business and growing. Fabletics took a different route than their competitors and it seemed to have payed off.